Privacy policy
Types of Data Collected
Among the Personal Data collected by this Web Site, either independently or through third parties, are: first name; last name; email; Web site; Cookies; Usage Data.
Full details on each type of data collected are provided in the dedicated sections of this privacy policy or through specific informational texts displayed before the data is collected.
Personal Data may be freely provided by the User or, in the case of Usage Data, automatically collected during the use of this Web Site.
Unless otherwise specified, all Data requested by this Web Site is mandatory. If the User refuses to disclose them, it may be impossible for this Web Site to provide the Service. In cases where this Web Site indicates certain Data as optional, Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or its operation.
Users who are in doubt about which Data are mandatory are encouraged to contact the Data Controller.
Any use of Cookies – or other tracking tools – by this Website or the owners of third party services used by this Website, unless otherwise specified, is for the purpose of providing the Service requested by the User, in addition to the additional purposes described herein and in the Cookie Policy, if available.
The User assumes responsibility for third party Personal Data obtained, published or shared through this Web Site and warrants that he or she has the right to communicate or disseminate it, releasing the Owner from any liability to third parties.
Method and place of processing of collected Data
Mode of treatment
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification or destruction of Personal Data.
The processing is carried out by means of computer and/or telematic tools, with organizational methods and logic strictly related to the indicated purposes. In addition to the Data Controller, in some cases, other subjects involved in the organization of this Web Site (administrative, sales, marketing, legal, system administrators personnel) or external subjects (such as third party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, Data Processors by the Data Controller may have access to the Data. An up-to-date list of Data Processors can always be obtained from the Data Controller.
Legal basis for processing
The Owner processes Personal Data related to the User if one of the following conditions exists:
- the User has given consent for one or more specific purposes; Note: In some jurisdictions, the Data Controller may be authorized to process Personal Data without the need for the User’s consent or another of the legal bases specified below, as long as the User does not object (“opt-out”) to such processing. However, this does not apply if the processing of Personal Data is regulated by European legislation on the protection of Personal Data;
- processing is necessary for the performance of a contract with the User and/or the execution of pre-contractual measures;
- processing is necessary to fulfill a legal obligation to which the Controller is subject;
- the processing is necessary for the performance of a task of public interest or the exercise of public authority vested in the Controller;
- processing is necessary for the pursuit of the legitimate interest of the Owner or third parties.
However, it is always possible to ask the Data Controller to clarify the concrete legal basis of each processing and in particular to specify whether the processing is based on law, required by a contract or necessary to conclude a contract.
Location
The Data are processed at the Holder’s operational offices and at any other location where the parties involved in the processing are located. For more information, contact the Holder.
The User’s Personal Data may be transferred to a country other than the country in which the User is located. To obtain more information about the location of processing, the User may refer to the section on Personal Data Processing Details.
The User has the right to obtain information regarding the legal basis for the transfer of Data outside the European Union or to an international organization under public international law or formed by two or more countries, such as the UN, as well as regarding the security measures taken by the Data Controller to protect the Data.
The User may verify whether any of the transfers just described takes place by reviewing the section of this document on details of the processing of Personal Data or request information from the Controller by contacting it at the contact details given at the beginning.
Retention period
Data are processed and kept for the time required by the purposes for which they were collected.
Therefore:
- Personal Data collected for purposes related to the performance of a contract between the Data Controller and the User will be retained until the performance of that contract is completed.
- Personal Data collected for purposes attributable to the legitimate interest of the Data Controller will be retained until that interest is satisfied. The User may obtain further information regarding the legitimate interest pursued by the Owner in the relevant sections of this document or by contacting the Owner.
When processing is based on the User’s consent, the Data Controller may keep the Personal Data longer until that consent is revoked. In addition, the Data Controller may be required to retain Personal Data for a longer period in compliance with a legal obligation or by order of an authority.
At the end of the retention period, the Personal Data will be deleted. Therefore, upon the expiration of this period, the right of access, deletion, rectification and the right to Data portability can no longer be exercised.
Purposes of the Processing of Collected Data
User Data is collected to enable the Data Controller to provide its Services, as well as for the following purposes: Content commentary, Contacting the User, Contact management and message sending, Heat mapping and session registration, Interaction with social networks and external platforms, Traffic optimization and distribution, Advertising, Statistics, Content and feature performance testing (A/B testing), Displaying content from external platforms, and SPAM protection.
To obtain further detailed information on the purposes of processing and the Personal Data concretely relevant for each purpose, the User may refer to the relevant sections of this document.
Details of the processing of Personal Data
Personal Data are collected for the following purposes and using the following services:
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Content commentary
Comment services allow Users to make and publish their own comments regarding the content of this Web Site.
Users, depending on the settings decided by the Owner, can also leave the comment anonymously. In case among the Personal Data released by the User is email, it could be used to send notifications of comments regarding the same content. Users are responsible for the content of their comments.
In the event that a commenting service provided by third parties is installed, it is possible that, even if Users do not use the commenting service, it will collect traffic data related to the pages where the commenting service is installed.
Directly managed comment system (this Web site)
This Web Site has its own content commenting system.
Personal Data Collected: last name; email; first name; website.
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Contact User
Mailing list or newsletter (this Web site)
By registering for a mailing list or newsletter, the User’s email address is automatically added to a list of contacts to whom email messages containing information, including information of a commercial and promotional nature, relating to this Web Site may be sent. The User’s email address may also be added to this list as a result of registering on this Web Site or after making a purchase.
Personal data collected: last name; email; first name.
Contact Form (this Website)
By filling out the contact form with their Data, the User consents to their use to respond to requests for information, quotes, or any other nature indicated by the header of the form.
Personal data collected: last name; email; first name.
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Managing contacts and sending messages
This type of service allows you to manage a database of email contacts, telephone contacts, or contacts of any other type used to communicate with the User.
These services may also allow for the collection of data related to the date and time of the User’s viewing of messages, as well as the User’s interaction with them, such as information about clicks on links embedded in the messages.
Mailchimp (The Rocket Science Group, LLC.)
Mailchimp is an address management and email messaging service provided by The Rocket Science Group, LLC.
Personal data collected: last name; email; first name.
Place of processing: United States – Privacy Policy. Privacy Shield adherent subject.
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Interaction with social networks and external platforms
This type of service allows for interactions with social networks, or other external platforms, directly from the pages of this Web Site.
Interactions and information captured by this Web Site are in each case subject to the User’s privacy settings related to each social network.
This type of service may still collect traffic data for pages where the service is installed, even when Users are not using it.
It is recommended that you disconnect from the respective services to ensure that the data processed on this Web Site is not linked back to your profile.
Facebook’s Like button and social widgets (Facebook, Inc.).
The Facebook “Like” button and social widgets are Facebook social network interaction services provided by Facebook, Inc.
Personal Data Collected: Cookies; Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield adherent subject.
Twitter Tweet button and social widgets (Twitter, Inc.).
Twitter’s Tweet button and social widgets are services for interacting with the social network Twitter, provided by Twitter, Inc.
Personal Data Collected: Cookies; Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield adherent subject.
Pinterest “Pin it” button and social widgets (Pinterest)
Pinterest’s “Pin it” button and social widgets are services for interacting with the Pinterest platform, provided by Pinterest Inc.
Personal Data Collected: Cookies; Usage Data.
Place of processing: United States – Privacy Policy.
YouTube social button and widgets (Google LLC)
The YouTube social button and widgets are YouTube social network interaction services, provided by Google LLC.
Personal Data Collected: Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield adherent subject.
Linkedin social button and widgets (LinkedIn Corporation)
The LinkedIn social button and widgets are LinkedIn social network interaction services provided by LinkedIn Corporation.
Personal Data Collected: Cookies; Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield adherent subject.
Google+ +1 button and social widgets (Google LLC)
The +1 button and Google+ social widgets are services for interacting with the Google+ social network, provided by Google LLC.
Personal Data Collected: Cookies; Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield adherent subject.
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Traffic optimization and distribution
This type of services allows this Web Site to distribute its content through servers located in the territory and optimize its performance.
The Personal Data processed depends on the features and mode of implementation of these services, which by their nature filter communications between this Web Site and the User’s browser.
Given the distributed nature of this system, it is difficult to determine where content is transferred to, which may contain Personal Data of the User.
Cloudflare (Cloudflare Inc.)
Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
The way Cloudflare is integrated means that it filters all traffic on this Web Site, i.e., communications between this Web Site and the User’s browser, and also allows the collection of statistical data about it.
Personal Data Collected: Cookies; various types of Data as specified by the service’s privacy policy.
Place of processing: United States – Privacy Policy.
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Protection from SPAM
This type of services analyzes traffic on this Web Site, potentially containing Users’ Personal Data, in order to filter it from parts of traffic, messages and content recognized as SPAM.
Google reCAPTCHA (Google LLC)
Google reCAPTCHA is a SPAM protection service provided by Google LLC.
Use of the reCAPTCHA system is subject to Google’s privacy policy and terms of use.
Personal Data Collected: Cookies; Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield adherent subject.
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Advertisement
These types of services allow User Data to be used for marketing communication purposes in various forms of advertising, such as banners, also related to the User’s interests.
This does not mean that all Personal Data is used for this purpose. Data and conditions of use are given below.
Some of the services below may use Cookies to identify the User or use the technique of behavioral retargeting, i.e. displaying advertisements tailored to the User’s interests and behavior, also detected outside this Website. For more information on this, we suggest you check the privacy policies of the respective services.
In addition to the opt-out possibilities offered by the services below, the User may opt out with respect to receiving cookies related to a third-party service by visiting the Network Advertising Initiative opt-out page.
Google AdSense (Google LLC)
Google AdSense is an advertising service provided by Google LLC. This service uses the “Doubleclick” Cookie, which tracks the use of this Web Site and the behavior of the User in relation to advertisements, products and services offered.
The User can opt out of the Doubleclick Cookie at any time by providing for its deactivation: google.com/settings/ads/onweb/optout.
Personal Data Collected: Cookies; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield adherent subject.
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Statistics
The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to track User behavior.
Google Analytics with anonymized IP (Google LLC)
Google Analytics is a web analytics service provided by Google LLC (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Website, compiling reports, and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize ads in its ad network.
This Google Analytics integration anonymizes your IP address. Anonymization works by abbreviating within the borders of member states of the European Union or other countries that are members of the European Economic Area agreement the IP address of Users. Only in exceptional cases will the IP address be sent to Google’s servers and abbreviated within the United States.
Personal Data Collected: Cookies; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield adherent subject.
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Performance testing of content and functionality (A/B testing)
The services contained in this section allow the Data Controller to track and analyze the response from the User, in terms of traffic or behavior, in relation to changes in the structure, text or any other component of this Web Site.
Google Optimize (Google LLC)
Google Optimize is an A/B testing service provided by Google LLC (“Google”).
Google may use Personal Data to contextualize and personalize ads in its ad network.
Personal Data Collected: Cookies; Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield adherent subject.
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Viewing content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of this Web Site and interact with them.
In case such a service is installed, it is possible that, even in case Users do not use the service, it will collect traffic data related to the pages where it is installed.
Google Fonts (Google LLC)
Google Fonts is a font style display service operated by Google LLC that allows this Web Site to integrate such content within its pages.
Personal Data Collected: Usage Data; various types of Data as specified by the service’s privacy policy.
Place of processing: United States – Privacy Policy. Privacy Shield adherent subject.
Gravatar (Automattic Inc.)
Gravatar is an image display service operated by Automattic Inc. which allows this Web Site to integrate such content within its pages.
Please note that if Gravatar images are used for commenting systems, the commenter’s email address (or parts of it) may be sent to Gravatar, even if they are not subscribed to this service.
Personal data collected: Usage data; email.
Place of processing: United States – Privacy Policy.
Vimeo Video (Vimeo, LLC)
Vimeo is a video content viewing service operated by Vimeo, LLC that allows this Web Site to embed such content within its pages.
Personal Data Collected: Cookies; Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield adherent subject.
Instagram widget (Instagram, Inc.)
Instagram is an image viewing service operated by Instagram, Inc. which allows this Web Site to integrate such content within its pages.
Personal Data Collected: Cookies; Usage Data.
Place of processing: United States – Privacy Policy.
SoundCloud Widget (SoundCloud Limited)
Soundcloud is an audio content delivery service operated by SoundCloud Limited that allows this Web Site to embed such content within its pages.
Personal Data Collected: Usage Data.
Place of processing: Germany – Privacy Policy.
YouTube Video Widget (Google LLC)
YouTube is a video content display service operated by Google LLC that allows this Web Site to embed such content within its pages.
Personal Data Collected: Cookies; Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield adherent subject.
User Rights
Users may exercise certain rights with respect to the Data processed by the Data Controller.
In particular, the User has the right to:
- Revoke consent at any time. The User may revoke the previously expressed consent to the processing of his or her Personal Data.
- Object to the processing of their Data. Users may object to the processing of their Data when it is done on a legal basis other than consent. Further details on the right to object are given in the section below.
- access their Data. The User has the right to obtain information about the Data processed by the Data Controller, certain aspects of the processing, and to receive a copy of the processed Data.
- Verify and request rectification. The User can check the accuracy of their Data and request that it be updated or corrected.
- Obtain restriction of processing. When certain conditions are met, the User may request the restriction of the processing of their Data. In this case, the Data Controller will not process the Data for any purpose other than its preservation.
- Obtain the deletion or removal of their Personal Data. When certain conditions are met, the User may request the deletion of their Data by the Data Controller.
- Receive their Data or have it transferred to another owner. You have the right to receive your Data in a structured, commonly used, machine-readable format and, where technically feasible, to have it transferred unimpeded to another data controller. This provision is applicable when the Data are processed by automated means and the processing is based on the User’s consent, a contract to which the User is a party, or contractual measures related thereto.
- Propose complaint. The User may file a complaint with the relevant data protection supervisory authority or take legal action.
Details of the right to object
When Personal Data are processed in the public interest, in the exercise of public powers vested in the Data Controller or in pursuit of a legitimate interest of the Data Controller, Users have the right to object to the processing for reasons related to their particular situation.
Users are advised that if their Data were processed for direct marketing purposes, they may object to the processing without providing any reasons. To find out whether the Data Controller processes data for direct marketing purposes, Users can refer to the respective sections of this document.
How to exercise rights
To exercise the User’s rights, Users may address a request to the contact details of the Owner set out in this document. Requests are filed free of charge and processed by the Holder as quickly as possible, in any case within one month.
Cookie Policy
This Web Site makes use of Cookies. To learn more and to view the detailed policy, the User may consult the Cookie Policy.
More information about the treatment
Litigation defense
The User’s Personal Data may be used by the Owner in legal proceedings or in the preparatory stages to its possible establishment for the defense against abuses in the use of this Web Site or related Services by the User.
The User declares that he/she is aware that the Data Controller may be obliged to disclose the Data by order of public authorities.
Specific disclosures
Upon the User’s request, in addition to the information contained in this privacy policy, this Web Site may provide the User with additional and contextual disclosures regarding specific Services, or the collection and processing of Personal Data.
System logs and maintenance
For operation and maintenance purposes, this Web Site and any third-party services it uses may collect system logs, which are files that record interactions and may also contain Personal Data, such as the User IP address.
Information not contained in this policy
Further information in relation to the processing of Personal Data may be requested at any time from the Data Controller using the contact details.
Response to “Do Not Track” requests
This Web Site does not support “Do Not Track” requests.
To find out whether any third-party services used support them, the User is encouraged to consult their respective privacy policies.
Changes to this privacy policy
The Data Controller reserves the right to make changes to this privacy policy at any time by giving notice to Users on this page and, if possible, on this Website as well as, if technically and legally feasible, by sending a notification to Users through one of the contact details held by the Data Controller . Therefore, please consult this page regularly, referring to the date of last modification indicated at the bottom.
If the changes affect processing whose legal basis is consent, the Owner will re-collect the User’s consent, if necessary.
Definitions and legal references
Personal Data (or Data)
Personal data is any information that, directly or indirectly, including in connection with any other information, including a personal identification number, makes a natural person identified or identifiable.
Usage Data
This is the information collected automatically through this Web Site (including by third party applications integrated into this Web Site), including: the IP addresses or domain names of the computers used by the User who connects with this Web Site, the addresses in URI (Uniform Resource Identifier) notation, the time of the request, the method used in forwarding the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc..) the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (e.g. the length of time spent on each page) and the details of the itinerary followed within the Application, with particular reference to the sequence of pages consulted, the parameters relating to the User’s operating system and computer environment.
User
The individual using this Web Site who, except where otherwise specified, coincides with the Data Subject.
Interested
The natural person to whom the Personal Data refers.
Data Processor (or Manager)
The natural person, legal entity, public administration and any other entity that processes personal data on behalf of the Controller, as set forth in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, service or other body which, individually or jointly with others, determines the purposes and means of the processing of personal data and the means adopted, including the security measures relating to the operation and use of this Web Site. The Data Controller, unless otherwise specified, is the owner of this Web Site.
This Web Site (or this Application)
The hardware or software tool by which Users’ Personal Data are collected and processed.
Service
The Service provided by this Web Site as defined in the relevant terms (if any) on this site/application.
European Union (or EU)
Unless otherwise specified, any reference to the European Union in this document is understood to extend to all current member states of the European Union and the European Economic Area.
Cookie
Small portion of data stored within the User’s device.
Legal references
This privacy policy is prepared based on multiple legislative orders, including Articles 13 and 14 of Regulation (EU) 2016/679.
Unless otherwise specified, this privacy policy covers this Web Site only.